Every year Universal Music UK comes togheter at high-profile venue in London for staff-only performances. For this event, each year the company gives creatives and advertisers free reign to come up with the design for the event’s promotion. These designs should resonate with Universal Music staff, igniting excitement and reflecting the vibrancy, energy, and creativity of the event. The objective is to create promotional materials that effectively engage the target audience, driving attendance, participation, and a sense of anticipation.